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Mercedes-Benz' Alabama Plant to Make New SUV for 2015
The
American South has become synonymous with foreign auto brand
manufacturing for the better part of two decades. Everything from humble
Toyota Corollas and Sentras all the way up to Mercedes-Benz and BMW
models are rolling out of Dixie, not only to North American markets, but
around the world.
Mercedes-Benz showed its commitment
to its U.S. manufacturing presence by announcing a fifth model to be
produced at Mercedes' plant in Vance, Alabama, outside Tuscaloosa. The
plant currently builds the ML and GL SUVs, the R-Class crossover, and
will begin production on the C-Class sedan in 2014. The fifth model is
scheduled to go online in 2015.
The future model was
revealed to Alabama governor Robert Bentley on a recent trip to
Stuttgart as part of an industrial recruiting trip. Bentley described
the vehicle as "sleek" and "eye-catching." Based on this description,
it's believed the new model will be an ML-based model with more
aggressive, carlike bodywork, along the lines of BMW's X6 crossover.
The
X6 has not been a large-volume seller for BMW. But the ML has been a
runaway hit for Mercedes-Benz, as one of the best-selling models in the
luxury SUV class in the U.S. and around the world. The majority of ML
production globally is sourced from the Vance factory.
Source: Tuscaloosa News
Thursday, February 7, 2013
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Tuesday, February 5, 2013
Mercedes-Benz Produces the Most Effective Super Bowl Auto Ad
The German automaker debuted the most effective automotive ad of the big game, according to Ace Metrix, a television analytics company. The company’s “Soul” ad, which featured Williem Defoe, Kate Upton and Usher, earned an Ace score — a figure based on an ad’s persuasion and watchability — of 626.
Conversely, Lincoln’s (IW 500/4) “Steer the Script” was the least effective, only pulling in a rating of 491 – far below the auto industry’s norm of 539, Ace Metrix said.
Overall, automotive ads scored well among viewers. Three auto commercials cracked the Top 10 list of all 2013 Super Bowl ads — Mercedes-Benz “Soul,” fifth, 626; Jeep (IW 1000/48) “Whole Again,” sixth, 622; Hyundai (IW 1000/122) “Stuck,” ninth, 611.
“The broad range of creative executions in this year’s Top 10 list — from product intros, iconic storytelling, philanthropy, user generated content, comedy and hyperbole — show that at the end of the day it’s great creative — not elaborate social campaigns —that win the hearts and minds of consumers on Super Bowl Sunday,” Peter Daboll, CEO of Ace Metrix, said in a statement.
Most Effective Automotive Ads of Super Bowl 2013
| Rank | Brand | Ad Title |
Ace Score
|
|
1
| Mercedes-Benz | "Soul" |
626
|
|
2
| Jeep | "Whole Again" |
622
|
|
3
| Hyundai | "Stuck" |
611
|
|
4
| Kia | "Space Babies" |
604
|
|
5
| Audi of America | "Worth It" |
589
|
|
5
| Ram Trucks | "God Made a Farmer" |
584
|
|
7
| Volkswagen | "Get Happy" |
580
|
|
8
| Lincoln Motors | "All New" |
568
|
|
9
| Hyundai | "Team" |
551
|
|
10
| Kia | "Hotbots" |
538
|
Source: Industry Week
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